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UX

UI/UX Design Service

Crafting Intuitive Experiences That Engage and Convert!

At Ailie Inc., we specialize in creating exceptional user interface (UI) and user experience (UX) designs that not only look great but also function seamlessly. Our approach combines creativity with strategic thinking to ensure your digital products resonate with users and drive business success.

User Research

Conduct in-depth user research to understand your audience's needs, behaviors, and pain points. This foundational step informs all design decisions.

Wireframing and Prototyping

Develop wireframes and interactive prototypes that visualize the user journey, allowing for early feedback and adjustments before full-scale development.

Visual Design

Create stunning visual designs that align with your brand identity, ensuring consistency and appeal across all platforms and devices.

Usability Testing

Implement usability testing sessions to gather insights from real users, identifying areas for improvement to enhance the overall user experience.

Responsive Design

Ensure your digital products are fully responsive, providing an optimal viewing experience across a wide range of devices, from desktops to smartphones.

UI Style Guides

Develop comprehensive UI style guides that maintain design consistency and streamline the development process for future updates and enhancements.

Our Process for Success

Discovery & Research

We start by gathering insights about your business goals, target audience, and competitors. This research informs our design strategy and helps us create user-centered solutions.

Wireframing & Prototyping

Our team creates wireframes to outline the structure of the interface, followed by interactive prototypes that allow for early testing of the user experience.

Visual Design

We develop the visual aspects of the interface, focusing on brand consistency, color schemes, typography, and overall aesthetics that resonate with users.

User Testing & Iteration

We conduct thorough user testing to identify usability issues and gather feedback. This iterative process ensures the final design is polished and user-friendly.

Final Delivery

Once the design is refined and approved, we deliver all necessary assets and documentation to facilitate a smooth implementation by your development team.

Tools we use for UI/UX Design

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At Ailie, Creative Direction is intentionally considered a collaborative art.

 

In today’s world, creative directors are sometimes still deemed the sole creative leads of a company’s advertising or marketing department. However, this model is fading, and a unified collective structure is winning in our industry. Why? The old method of creative direction is ego-driven and not a holistic approach to creative evolution for a brand. Considering other opinions is a must when delivering a team product.

 

At Ailie, we make the difference by using a team approach at the top, exchanging innovative ideas between the senior talent on staff. This model is based much less on a hierarchy of staff than it is a group product delivery system.

 

The resulting reinvention or birth of a brand is then a cogent amalgamation of years of varied experience and substantive ideas to creatively steer a client.  

In the end, * WE* collectively create a mind-blowing product and outcome. 

Why Choose AILIE INC for Logo Design?

User-Centric Approach

We prioritize user needs to create interfaces that enhance satisfaction and engagement.

Collaborative Process

We work closely with

you and your team throughout the design process to ensure alignment with your vision.

Experienced Designers

Our team combines creativity and technical expertise to deliver innovative UI/UX solutions.

Comprehensive 

From research to final design, we provide end-to-end UI/UX design services tailored to your specific needs.

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We are proud to collaborate

with esteemed partners to deliver exceptional results.

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Daisy Wheeler

Client

Ailie was and continues to be a valuable resource helping me understand the ins and outs of SEO. She is my go to consultant when I have any questions about what to do or not to do with my organizing website. I love her calm presence and feel confident in her wisdom and experience. Highly recommend her for anyone wishing to grow their business or website.
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Tracie Morse

Client

A great experience working with Ailie, Inc & team including Ailie Ham & Adam Newton. They make a great team, and I didn't have to micromanage the process. They were great to make changes in a timely manner and executed on tasks better than what I thought I wanted. A very professional team and I'm thrilled with the result!
It's Ailie's personal touch and commitment to her clients that makes all the difference. She is motivating, understanding and resourceful in helping clients successful
I have been using AILIE for approx 7 years and she has taken us to the next level! Her devotion and excellence in the advertising industry is fresh and innovative. She’s always creative and her customer service is superior. She’s only a phone call away no matter the time of day! Highly recommend her!
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Lhiza Bascones

Client

So glad I met Ailie, such an amazing woman to work with. She worked way above and beyond on my two sites. She offered me ways to use the web to my advantage. I'm so relieved and grateful for the time she spent with me in understanding the system, listened to my feedback, and indeed showed off my style. Highly recommend her services to anyone. Thank you Ailie and team. 
We LOVE working with Ailie and her team. By far they have done more for us in just a few short months than our previous SEO and marketing provider have done in years. There is nothing they won't do to help us.
I’ve devoted several days of thought to the writing of this review. My experience with Suzanne Ailie Ham was refreshing. Mrs. Ham was generous, experienced and professional. The know-how that she brought to the table was not only informative and educational but also eye-opening. Her insight lent me clarity as she helped me to understand the working and functional importance of SEO. The design phase of my website was seamless. She asked for my input and married my wants with her artistic flair. The results that she delivered exceeded my expectations. I now consider Mrs. Ham and her company, Ailie Inc, as my true north when it comes to navigating the wide web world that most small business owners are lost in. Thanks to this company’s thoughtful guidance, I am no longer lost. Highly recommended! 5 stars! I will use this company again in the future and encourage others to do the same.
I have been using Ailie for a few years now and have nothing but the best from her company!!! Doesn’t matter what time of day or night she is right there tending to my every need!!!! Such a great company! She is so easy to work with. Thank you so much to the Ailie Inc Group for all your dedication!
Great job in designing our website. We truly have seen a huge difference in our traffic since our decision to use Ailie Inc. Always communicates in a timely manner.
Ailie is the the absolute best! She has increased our online visibility 60% in the last month! She responds in a timely manner, and gets the job done quickly. I don't know what I would do without her!
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Client

Suzanne was very professional and helpful from the very start. She kept in contact and made sure I was aware of the process of redesigning my website. She made sure I was happy with the end result. I'm more than glad recommend her. She won't disappoint.
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Walter

Client

Ailie Just have done building my website OMG I love it, She did an extremely wonderful job . I was lucky to find her, She is a professional designer and the most important answer the phone calls and questions I highly recommend . Thank you Ailie for your hard work.
Ailie helped me understand the process before we got started so I knew what to expect. She explain in simple terms what the plan and goals were. She stayed on the plan, and exceeded my expectation. I have now a site that meets my needed, and as the concept and company grows we are ready to continue working to maximize the potential for the site.

Transform Your Digital Experience

Ready to create an intuitive and engaging user experience? Contact us today to discuss your UI/UX design project!

General Development and Production Process:

 

I. Planning:

Defining Stage: Definition of Innovative Goal and Audience

Members: Team Ailie and Ailie Client

  • Formally Defines/Refines the client’s business goal(s) for the project.

  • Formally Defines/Refines the major direction and concepts of the project and the selected audience for the product.

Honing Stage: Parsing out good ideas from great ideas

Members: Team Ailie

  • Brainstorms categorizing, and edits possible creative directions.

  • Clarifies and develops further the multifaceted, innovative concept and message of the brand/product for the selected audience.

II. Creating:

Generating Stage: Create the actual project

Members: Team Ailie

  • Consciously embarks on the agreed-upon, multi-modal creative process required for an ideal outcome

  • Attends to both the design and content of the new brand, product, and message concurrently and sequentially.

III. Polishing:

Internal Finishing Stage: Revise and edit the completed project.

Members: Team Ailie

  • Brings the distilled vision to refined fruition by responsibly ensuring all crafted details align with the overall experience and agreed-upon message for the innovation.

  • Carefully reviews final work for verbal, audio, print, and visual adherence to product specifications.

IV. Presenting:

Initial External Showing Stage: Shows project to the client

Members: Team Ailie and Client

  • Requests client feedback as a formal step in the creative process.

Final Redrafting Stage: Decides ways to enter client feedback into the project.

Members: Team Ailie

  • Incorporates agreed-upon suggestions for improvement from the client’s vantage point.

Final External Showing Stage: Shows revised the project to the client.

Members: Team Ailie and Client

  • Discusses the final project with the client after the final show.

  • Considers potential future steps that could be taken at a later date. For example, over time, if selected audience shifts or products change, new or revised branding could be created.

OUR CREATIVE DIRECTION PROCESS

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